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Specialty Advertising Association International

Толкование Перевод

1 Specialty Advertising Association International

орг.

марк. Международная ассоциация сувенирной рекламы

See:

Promotional Products Association International, Advertising Association

Англо-русский экономический словарь > Specialty Advertising Association International
2 Advertising Association

орг.

1) рекл., брит. Рекламная ассоциация [Ассоциация рекламы\] Великобритании (некоммерческое объединение представителей крупнейших медиа, профессиональных ассоциаций и агентств, занимающихся рекламой, маркетингом и сопутствующими сферами деятельности; основана в 1926 г.)

See:

Advertising Creative Circle, Advertising Federation of America

2) рекл. рекламная ассоциация, ассоциация рекламы (часть названия профессиональных ассоциаций рекламных агентств, работающих в определенных сферах или регионах)

See:

Advertising Association of the West, Business/Professional Advertising Association, International Advertising Association, Outdoor Advertising Association of America, Outdoor Advertising Association of Great Britain, Premium Advertising Association of America, Public Utilities Advertising Association, Specialty Advertising Association International

* * *

Реклама

Рекламная ассоциация

организация, представляющая интересы рекламодателей, рекламных агентств и средств массовой информации; основана в 1926 г. abbr АА

Англо-русский экономический словарь > Advertising Association
3 specialty advertising

рекл. = promotional advertising

See:

specialty advertising industry, specialty advertising item, Specialty Advertising Association International

Англо-русский экономический словарь > specialty advertising
4 specialty advertising industry

эк. индустрия рекламных сувениров (сфера бизнеса, в которой заняты фирмы, занимающиеся производством и распространением рекламной сувенирной продукции)

See:

Promotional Products Association International, advertising gift, promotional advertising

Англо-русский экономический словарь > specialty advertising industry
5 Promotional Products Association International

орг.

сокр. PPAI марк. Международная ассоциация сувенирной продукции* (организация, объединяющая более 6 тыс. поставщиков и дистрибьюторов сувенирной продукции; цель — способствовать росту, совершенствованию и успешному функционированию отрасли сувенирной продукции, повышению профессионализма членов Ассоциации; до 1993 г. называлась Международной ассоциацией сувенирной рекламы)

See:

Specialty Advertising Association International

Англо-русский экономический словарь > Promotional Products Association International
6 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
7 trade

1. n занятие, ремесло, профессия

the trade of weaver — ремесло ткача

primitive trade — кустарное ремесло

skilled trade — профессия требующая высокой квалификации

2. n редк. рабочий; ремесленник

mechanical trades — слесари

3. n отрасль торговли; отрасль производства; отрасль промышленности; промышленность

the building trade — строительная промышленность

to open up a country for trade — открыть страну для торговли

office of international trade — отдел международной торговли

free trade agreement — соглашение о свободе внешней торговли

an opening for trade — благоприятная обстановка для торговли

to balance foreign trade — сбалансировать внешнюю торговлю

4. n торговля

coastal trade — каботажная торговля

domestic trade — внутренняя торговля

foreign trade — внешняя торговля

illicit trade — незаконная торговля; торговля наркотиками

wholesale trade — оптовая торговля

tea trade — торговля чаем

trade in arms — торговля оружием

liberty of trade — свобода торговли

to be in trade — заниматься торговлей

to go into trade — заняться торговлей

to do a lot of trade — много торговать

to drive a good trade — вести оживлённую торговлю

to revive trade — возобновлять торговлю

tariffs put a stranglehold on trade — тарифы душат торговлю

second-hand book trade — торговля букинистическими книгами

quantum of world trade — физический объем мировой торговли

foreign trade multiplier — мультипликатор внешней торговли

law of international trade — право международной торговли

5. n рынок

souvenirs for the tourist trade — сувениры для продажи туристам

trade area — рынок сбыта

black market trade — торговля на черном рынке

6. n деловая активность

trade recession — спад деловой активности

trade advertising — реклама для деловых кругов

fair trade practice — добросовестная деловая практика

favourable trade outlook — благоприятная деловая конъюнктура

7. n собир. торговое сословие; купцы, купечество

trade and gentility — торговое и дворянское сословия

trade discount — торговая скидка, продажа по сниженным ценам

balance of trade surplus — активное сальдо торгового баланса

unfair trade practices — недобросовестная торговая практика

lease of trade name — лицензирование торгового наименования

deficit of the balance of trade — дефицит торгового баланса

8. n собир. торговцы или предприниматели; представители определённой профессии

the woollen trade — торговцы шерстью

color trade shop — предприятие или цех многокрасочной печати

trade union official — официальный представитель профсоюза

trade down — продавать или покупать по более дешёвой цене

terms to the trade — условия продажи розничным торговцам

trade up — продавать или покупать по более дорогой цене

9. n собир. разг. лица, имеющие право продажи спиртных напитков; пивовары, винокуры

trade law — торговое право

later trade — последняя продажа

instalment trade — продажа в рассрочку

instalment selling instalment trade — продажа в рассрочку

trade creditor — лицо, предоставившее коммерческий кредит

10. n собир. издатели и книготорговцы

trade dress protection — охрана упаковки или внешнего вида изделия

11. n собир. мор. разг. подводный флот

12. n собир. розничная торговля; магазин, лавка

to be in trade — быть торговцем, иметь магазин

trade industry — торговля

day trade — торговля за день

sea trade — морская торговля

trade act — закон о торговле

arms trade — торговля оружием

13. n собир. розничные торговцы

retail trade turnover — товарооборот розничной торговли

retail trade sales — товарооборот розничной торговли

trade combination — объединение торговцев; картель

retail book trade — розничная книжная торговля

retail trade system — розничная торговая сеть

14. n собир. клиентура, покупатели

to wait on trade — обслуживать покупателей

trade account receivable — счет расчетов с покупателями

trade receivable account — счет расчетов с покупателями

15. n собир. сделка; обмен

an even trade — равноценный обмен

trade deal — торговая сделка

jobber trade — джобберская сделка

crossed trade — кроссированная сделка

foreign trade exchange — внешнеторговый обмен

trade date — дата заключения\исполнения сделки

16. n собир. полит. соглашение; сделка

barter trade — товарообменная сделка; меновая торговля

foreign trade agreement — внешнеторговое соглашение

trade agreement act — закон о торговых соглашениях

foreign trade transaction — внешнеторговая сделка

reciprocal trade arrangement — встречная сделка

17. n собир. диал. уст. или

18. n собир. образ жизни

trade sample — торговый образец

19. n собир. линия поведения

20. n собир. способ; обычай, привычка

или путешествия туда и обратно; отъезд и приезд; уход и приход

trade custom — торговый обычай

custom in trade — торговый обычай

customs in trade — торговые обычаи

customs of the trade — торговый обычай

usage of trade — торговый обычай, узанс, узанция

21. n собир. уст. диал. или суматоха; тревоги, треволнения

22. n диал. хлам; мусор; отбросы

23. n диал. низы общества, дрянь, шваль

two of a trade never agree — два специалиста редко соглашаются друг с другом

24. a торговый

trade agreement — торговое соглашение

trade balance — торговый баланс

trade preference — торговая преференция

visible trade balance — торговый баланс

trade negotiations — торговые переговоры

trade preferences — торговые преференции

practice of the trade — торговая практика

25. a промышленный; экономический

trade association — промышленное объединение

trade waste — промышленные отходы

Trade Disputes Act — закон о промышленных конфликтах

trade waste disposal — обработка промышленных сточных вод

26. a профессиональный

trade journal — профессиональный журнал

trade paper — профессиональная газета

trade secret — профессиональная тайна

trade secrets — профессиональный секрет

trade newspaper — профессиональная газета

trade education — профессиональное образование

trade test — профессиональные испытания, проверка мастерства

27. v торговать

to trade heavily — вести широкую торговлю

28. v менять, обменивать

to trade knives and beads for skins — обменивать ножи и бусы на шкуры

trade off — меняться местами

29. v обмениваться

we traded seats with them — мы обменялись с ними местами

trade a currency against another — обменивать одну валюту на другую

30. v разг. быть постоянным покупателем; отовариваться

to trade with the local grocer — быть постоянным клиентом местного бакалейщика

be in trade — быть торговцем; иметь магазин

to trade off old goods — сбыть лежалые товары

31. v продавать

trade fair rate — цены, по которым гостиница продает свои услуги на больших гостиничных ярмарках

32. v извлекать выгоду, использовать в личных целях

to trade on the credulity of a client — использовать доверчивость покупателя

trade on — использовать

to monopolize trade — захватить в свои руки всю торговлю

Синонимический ряд:

1. change (noun) change; commutation; interchange; shift; substitution; switch; transposition

2. craft (noun) craft; discipline; field; specialty

3. exchange (noun) barter; dealing; exchange; purchase; sale; swap

4. occupation (noun) art; avocation; calling; employment; handicraft; job; line; livelihood; metier; occupation; profession; pursuit; vocation; work

5. patronage (noun) business; commerce; custom; enterprise; industry; patronage; sales; traffic

6. bargain (verb) bargain; barter; change; commute; deal in; exchange; interchange; substitute; swap; switch; traffic; traffic in; truck

7. patronise (verb) buy; patronise; patronize; purchase; sell; shop

English-Russian base dictionary > trade

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Counterfeit — For other uses, see Counterfeit (disambiguation). Not to be confused with Counterfit, a band. Counterfeit products at a flea market. To counterfeit means to illegally imitate something. Counterfeit products are often produced with the intent to… … Wikipedia
Collins College (Phoenix) — This article is about the for profit college in Phoenix, Arizona. For the college of hospitality management in Pomona, California, see The Collins College of Hospitality Management. Established 1978 Type Private, For Profit President Joshua E.… … Wikipedia
Ohlone College — Coordinates: 37°31′49.88″N 121°54′52.05″W / 37.5305222°N 121.9144583°W / 37.5305222; 121.9144583 … Wikipedia

Словари и энциклопедии на Академике

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Словари и энциклопедии на Академике

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Specialty Advertising Association International

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